Rebrand of a private equity real estate firm Fillmore Capital Partners LLC, after 1-to-1 interviews and workshops with teams and leadership.

Brand refresh of Clover using the concept of "growth" inherent in the leaf venation from the existing clover leaf archetype.

Hackathon proposal to introduce a new form factor into the existing Clover device ecosystem.

New retail-friendly packaging for the Clover Go, designed in collaboration with Marketing and Hardware leadership, as well as the packaging engineers of Uneka.

When building a narrative for a customer support solution using Artificial Intelligence aided by crowdsourced experts... What better way than using user-generated content?

Rebranding is sometimes the best way to signal (both internally and externally) a pivot, a new audience, a new product, or a new approach.

Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.

New logo for the prestigious Sonoma county cultural institution known as Green Music Center.

Brand development (logo, voice, slogan, fonts, colors, assets, etc) for the supermarket Económico in Constanza, Dominican Republic.

An aspirational video for new interactions around the Xome. Entirely built using Apple Keynote.

Establishing a scalable brand architecture for all Salesforce Apps.

A recognizable, scalable, and branded new visual vocabulary. This required an exhaustive design system to unify all illustrations in all products, and in all mediums.

Salesforce was in need of a scalable, organized, and robust sub-branding guidelines for internal teams, events, and other initiatives.

Design repository of UX patterns, UI assets, visual style, voice & tone, and component code library, for the entire offerings of Groupon Merchant.

Redesign of all Groupon merchant-facing online initiatives.

A prototype product for Groupon Asia-Pacific.

Brand Experience of all Groupon merchant-facing initiatives.

Point of sale for Restaurants. Software + Hardware + Branding + Communication.

Messaging the benefits of G.nome in the merchant/shopper interaction.

A 360º solution for SME: POS, deal redemption, business & customer insights.

Lui: Insightful, aware & adaptive Point of Sale interface.

Three different directions for a potential redesign of Kareo Help Central.

Pay for your vacation... with your guests' own vacation!

Brand and product strategy development for a new vanilla extract brand.

Site & content development for the launch of Breadcrumb POS' merchant micro-verticals.

Case study of our brand naming and logo development process.

Reconnecting with millennials and increasing their onboarding and engagement.

Shifting appeal to users with "more time than money" to customers with "more money than time."

BitTorrent, Inc. needed a more contemporary outlook. Here was our solution to update it and establish ties with its also renovated µTorrent flagship product.

Freshening-up µTorrent: Logo, website, marketing campaigns & multi-platform product user interface & interaction.

Both the BitTorrent and µTorrent client software adopted an ecosystem of media channels. These were the initial icons to set the standard.

Born out of my love for human-made experiences… and the resulting motivation for contributing in return with enriching ones of my own.

Multi-platform mobile community forum & knowledge base.

Lithium needed to communicate the power behind their communities' interaction. We came up with data visualizations and concept complexity distilled into easy-to-understand weekly reports.

Lithium Support Forum UI refreshed design, and new Community Health Analytics tool.

Lithium needed to showcase the flexibility of its flagship product's customization. Lithosphere was the answer.

Adding personality and recognizable signature to Lithium-Powered communities.

Upgrading Lithium Technologies' brand, Inc. without risking established long-time clients.

Functioning demos to gain new clients Betfair.com, Leapfrog, Safeway, The Good Cook.

Partnering with Ask Analytics Team to create a series of easily digested info-graphics on the different profiles of our targeted audience.

Creative direction & graphic design for this premiere User Experience magazine in Latin America.

Ask.com developed functioning prototypes for a people search engine. These are the early sketches, wireframes, and proposed functionality.

User experience framework & architecture for the entire network of Windows Live products and services

Brand, E-Commerce Architecture, and Service Design.

Product planning, design, interface, interaction & architecture for a French interactive TV set-top box.

Brand development for one of my own experience design agencies in the early 2000s.

Comunycarse, Inc. core product for document and fax management.

Commission to invent a lighting system that conveyed Tanqueray's brand, symbols, and promise.

Customer-facing communication, manuals, documentation and product user Interfaces.

Nike needed help establishing brand consistency on all online initiatives and business units across the world.

Community & info-graphics website created as a public memorial built out of public narratives.

Widget client to handle all forms of communication through voice.

Japanese language & culture immersion CD-ROM for the Boston school system.