Take it all

Photo by Jongsun Lee

Clover Brand 2022
Brand refresh of Clover using the concept of "growth" inherent in the leaf venation from the existing clover leaf archetype.
Brand • Colors • Fonts • Icons • Photography • Motion • Illustration • Graphic Design
Clover Kiosk 2021
Hackathon proposal to introduce a new form factor into the existing Clover device ecosystem.
Illustration • Industrial Design • Illustration • UX/UI • Creative Direction • 3D • Presentation
Teamwork • Hands-On
Clover Go Packaging 2020
New retail-friendly packaging for the Clover Go, designed in collaboration with Marketing and Hardware leadership, as well as the packaging engineers of Uneka.
Packaging • Brand • Logo • 3D • Prototyping • Graphic Design
Teamwork • Hands-On
Directly Web 2019
When building a narrative for a customer support solution using Artificial Intelligence aided by crowdsourced experts... What better way than using user-generated content?
Web • Photography • Content • Graphic Design • Creative Direction
Teamwork • Hands-On
Directly Brand 2019
Rebranding is sometimes the best way to signal (both internally and externally) a pivot, a new audience, a new product, or a new approach.
Brand • Illustration • Naming • Graphic Design • Tagline
Teamwork • Hands-On
Directly Brand 2018
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Brand • Illustration • Naming • Graphic Design • Tagline • Photography • UI
Teamwork • Hands-On
Green Music Center Logo 2018
New logo for the prestigious Sonoma county cultural institution known as Green Music Center.
Logo • Presentation • Narrative
Teamwork • Hands-On
Económico Brand 2017
Brand development (logo, voice, slogan, fonts, colors, assets, etc) for the supermarket Económico in Constanza, Dominican Republic.
Logo • Presentation • Narrative • Slogan
Xome App Prototype 2017
An aspirational video for new interactions around the Xome. Entirely built using Apple Keynote.
Presentation • Animation • UX • Product Strategy
Salesforce App Icons 2017
Establishing a scalable brand architecture for all Salesforce Apps.
Brand • Icon Design • Creative Direction
Teamwork • Hands-On
Salesforce Empty States 2017
A recognizable, scalable, and branded new visual vocabulary. This required an exhaustive design system to unify all illustrations in all products, and in all mediums.
Brand • Icons • Motion • Illustration • Graphic Design • Design System
Salesforce Internal Branding 2017
Salesforce was in need of a scalable, organized, and robust sub-branding guidelines for internal teams, events, and other initiatives.
Brand • Guidelines • Logo • Presentation • Creative Direction
Groupon Merchant Design System 2016
Design repository of UX patterns, UI assets, visual style, voice & tone, and component code library, for the entire offerings of Groupon Merchant.
Teamwork • Hands-On
Groupon Merchant Site 2016
Redesign of all Groupon merchant-facing online initiatives.
Art Direction • Web Design • Photography
Groupon Halo Prototype 2015
A prototype product for Groupon Asia-Pacific.
Brand • Product Architecture • UI • Proposal
Groupon Merchant Brand 2015
Brand Experience of all Groupon merchant-facing initiatives.
Brand • Logo • Naming • Graphic Design • Motion Graphics • Tagline
Teamwork • Hands-On
Breadcrumb Slice II 2015
Point of sale for Restaurants. Software + Hardware + Branding + Communication.
Brand • Naming • Industrial Design • 3D • Interaction • UI • UX • Photography • Creative Direction
Teamwork • Hands-On
G.nome Web 2014
Messaging the benefits of G.nome in the merchant/shopper interaction.
Brand • Logo • Illustration • Web Design • Communication • Creative Direction • 3D
Teamwork • Hands-On
G.nome by Groupon 2014
A 360º solution for SME: POS, deal redemption, business & customer insights.
Brand • Logo • Naming • Industrial Design • 3D • Interaction Design
Teamwork • Hands-On
Learning User Interface Patent 2013
Lui: Insightful, aware & adaptive Point of Sale interface.
Interaction Design • Product Design • Messaging • Brand • Logo
Teamwork • Hands-On
Kareo Help Proposal 2013
Three different directions for a potential redesign of Kareo Help Central.
UI • Web Design
Airbnb Proposal 2013
Pay for your vacation... with your guests' own vacation!
Marketing • Illustration • Storyboarding • Narrative • Creative Direction
Teamwork • Hands-On
Lágrima Brand 2013
Brand and product strategy development for a new vanilla extract brand.
Brand • Logo • Naming • Product Strategy • Marketing • Social • Photography • Web Design • Graphic Design • Art Direction
Teamwork • Hands-On
Groupon Breadcrumb Site 2013
Site & content development for the launch of Breadcrumb POS' merchant micro-verticals.
Creative Direction • Photography • Web Design
Gyre Brand 2012
Case study of our brand naming and logo development process.
Brand • Logo • Naming • Animation • Graphic Design • 3D
Teamwork • Hands-On
StumbleUpon Brand Experience 2012
Reconnecting with millennials and increasing their on-boarding and engagement.
Brand • Messaging • Graphic Design • Proposal
Teamwork • Hands-On
BitTorrent Imago Prototype 2011
Shifting appeal to users with "more time than money" to customers with "more money than time."
Brand • Logo • UI • UX • Icon Design • Product Desig
BitTorrent Brand 2010
BitTorrent, Inc. needed a more contemporary outlook. Here was our solution to update it and establish ties with its also renovated µTorrent flagship product.
Brand • Logo • Graphic Design • Web Design
Teamwork • Hands-On
µTorrent Brand Experience 2010
Freshening-up µTorrent: Logo, website, marketing campaigns & multi-platform product user interface & interaction.
Brand • Logo • Graphic Design • Web Design
Teamwork • Hands-On
BitTorrent App Icons 2010
Both the BitTorrent and µTorrent client software adopted an ecosystem of media channels. These were the initial icons to set the standard.
Icon Design • Illustration • 3D
Want Magazine Brand 2009
Born out of my love for human-made experiences… and the resulting motivation for contributing in return with enriching ones of my own
Brand • Logo • Graphic Design • Web Design
Lithium Mobile Design System 2009
Multi-platform mobile community forum & knowledge base.
UI • UX • Information Architecture • Interaction Design
Lithium Benchmark Reports 2009
Lithium needed to communicate the power behind their communities' interaction. We came up with data visualizations and concept complexity distilled into easy-to-understand weekly reports.
Graphic Design • Information Architecture • Data Visualization
Teamwork • Hands-On
Lithium Community 2009
Lithium Support Forum UI refreshed design, and new Community Health Analytics tool.
Teamwork • Hands-On
Information Architecture • Interaction Design • UI/UX • Data Visualization
Lithium Lithosphere 2009
Lithium needed to showcase the flexibility of its flagship product's customization. Lithosphere was the answer.
Teamwork • Hands-On
Interaction Design • Product Design • UI/UX • Logo • Iconography • Illustration
Lithium Avatars 2009
Adding personality and recognizable signature to Lithium-Powered communities.
Icon Design • Illustration • Creative Direction
Teamwork • Hands-On
Lithium Brand Experience 2009
Upgrading Lithium Technologies' brand, Inc. without risking established long-time clients.
Teamwork • Hands-On
Brand • Web Design • Graphic Design • Creative Direction
Lithium Demo Communities 2008
Functioning demos to gain new clients Betfair.com, Leapfrog, Safeway, The Good Cook.
Branding • UI/UX • Sales • Graphic Design
Ask.com Personas 2008
Partnering with Ask Analytics Team to create a series of easily digested info-graphics on the different profiles of our targeted audience.
Teamwork • Hands-On
Graphic Design • Research
Faz Magazine 2008
Creative direction & graphic design for this premiere User Experience magazine in Latin America.
Creative Direction • Editorial Design • Graphic Design
Teamwork • Hands-On
Ask People Prototype 2007
Ask.com developed functioning prototypes for a people search engine. These are the early sketches, wireframes, and proposed functionality.
UX • Information Architecture • Product Design • Web Development • Presentation
Windows Live Design System 2006
User experience framework & architecture for the entire network of Windows Live products and services
Information Architecture • UI • UX • Web Design
Teamwork • Hands-On
Emobla Brand & Service Strategy 2005
Brand, E-Commerce Architecture, and Service Design.
Brand • Logo • Product Strategy • Information Architecture • UX
MiTV Brand Experience 2003
Product planning, design, interface, interaction & architecture for a French interactive TV set-top box.
Brand • Logo • Information Architecture • Product Design • UI • UX
Teamwork • Hands-On
Lobe Brand 2002
Brand development for one of my own experience design agencies in the early 2000s.
Brand • Logo
Solar Fax Manager 2002
Comunycarse, Inc. core product for document and fax management.
Branding • Logo • Interaction Design • UI • UX
Tanqueray Brand Experience 2002
Commission to invent a lighting system that conveyed Tanqueray's brand, symbols, and promise.
Brand • Industrial Design • Creative Direction • Proposal
WhiteStone Brand Experience 2001
Customer-facing communication, manuals, documentation and product user Interfaces.
Brand • Logo • Messaging • Product Strategy • UI • UX • Web Design
Nike.com Guidelines 2001
Nike needed help establishing brand consistency on all online initiatives and business units across the world.
Brand • UX • UI • Graphic Design • Icon Design • Information Architecture • Navigation
I Remember the Towers 2001
Community & info-graphics website created as a public memorial built out of public narratives.
Graphic Design • Information Architecture • Web Design • Interaction Design
Juggler Voice Assistant 1997
Widget client to handle all forms of communication through voice.
UI • UX • Illustration • Product Design
Tanabata Festival 1995
Japanese language & culture immersion CD-ROM for the Boston school system.
UI • Animation • Game Design • Industrial Design • 3D
Back to Top