Airbnb was approached with fresh and innovative visual language to reach a new demographic with the intriguing proposition of paying for their vacation... with their own vacation! An honest take on Airbnb benefits that would resonate with a younger audience.

Crafted with the help of business consultant Danielle Stroble, writer Adam Starr, and the illustration prowess of Croke Studio, the sample campaign was to "call a spade a spade", and finally realize that allowing your own apartment to become a holiday destination, could empower you to afford previously out-of-reach experiences. A win-win scenario.

The style of the campaign was meant to resonate on an audience less obsessed with ownership of things, and more aligned with gaining new experiences.