“Brand is the story. Design is the storytelling”
Susan Sellers
Directly Brand
Making Artificial Intelligence approachable
![Directly Brand](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/663972f534c335d20319d330_gr-directly-brand-2018-07-image-01.webp)
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Final DELIVERIES
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![](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/663973202e39bcae7eabeca8_gr-directly-brand-2018-07-image-23.webp)
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Video
Early Explorations
![](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6639733be3997153e8e31409_gr-directly-brand-2018-07-image-07.webp)
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![](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6639733b8e0b9bc710c55f2a_gr-directly-brand-2018-07-image-11.webp)
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![](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6639733b8e0b9bc710c55f2d_gr-directly-brand-2018-07-image-24.webp)
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![](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6639733b1e295b7aa456e5a9_gr-directly-brand-2018-07-image-05.webp)
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![](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6639733bce8375c63b6a2278_gr-directly-brand-2018-07-image-29.webp)
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Endorsements at
Directly
Peer
![Joey Greenwald](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6632c00aaae73bed69effc92_gr-joey-greenwald-2024-05-01.webp)
I had the pleasure of partnering with David on a number of highly visible marketing initiatives and was always impressed with his approach, professionalism, and creativity. He is a highly innovative and forward thinking design professional, who doesn't settle for the status quo, but instead pushes the boundaries to ensure a highly differentiated and memorable brand experience. He is a master of his craft and would highly recommend him to any organization.
Direct Report
![Alex Ivanov](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6632b005e4bb5bb4bea452c9_gr-alex-ivanov-2024-05-01.webp)
David is truly one of the most hard-working, knowledgeable and empathetic design leaders I have had a chance to work with. He combines his vast experience in design in product, brand, and marketing to truly move the needle in organizations looking to create outstanding products and services. During his time at Directly, David led with high professional ambition, deep understanding of people skills and great passion for storytelling and design. I would love to work with David again, and I can fully recommend him both as a professional and as a design leader.
Collaborator
![Amelia Kingsbury](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6632b1271cd9fd462ec43dd5_gr-amelia-kingsbury-2024-05-01.webp)
David is one of the most creative and talented design professionals I know. It has been a pleasure working with him for the last year and partnering on initiatives like building our Talent Brand, rolling out an exciting new Website refresh, and ensuring company-wide alignment on marketing, employee, branding, and product design. David approaches each initiative with a unique and artistic perspective. His creativity is contagious and he is a great colleague.
Direct Report
![Michelle Sheu](https://cdn.prod.website-files.com/65e37b6e46fbd2e197b98cc9/6632c46493162bd4b3d9c77d_gr-michelle-sheu-2024-05-01.webp)
It's hard not to smile when you're around David, and I get the bragging rights of bearing witness to his inventive, engaging, and thoughtful leadership as the Head of Design at Directly. He empowered me to tackle complex and challenging projects, instilling confidence in me as an early career professional. I always felt that David, with his colorful stories and utmost sincerity, recognized my strengths and passions at heart and guided accordingly. I wish my friends had a manager like David, so be a pal to your team and invite him to the table!