Nike, at the turn of the 20th century, badly needed a homogenization of their presence online. Until that point, most of their web initiatives worldwide had been done independently by every business unit and/or regional marketing group. Dozens of different solutions with no common overseer! They had little in common in terms of infrastructure and design look & feel

First line of attack was establishing guidelines for a homogenized branded style, adopting a low-demand global navigation that could easily be adopted by all Nike websites without much reconstruction on an early phase, and educating teams an providers on a common visual language of typography, color palette and design motifs.

A full internal team was recruited. From three original internal web developers,  talent was secured towards building a force of 40 professionals-strong (designers, developers, content producers, product managers, etc), supported by a generous helping of outsourced usability, back-end, visual, tech and consulting firms. Next step was traveling and meeting with all worldwide teams (Beijing, Shanghai, Seoul, Tokyo, etc), evangelizing the benefits of a unified band and global navigation. Providing support and ownership of common assets.