Lithium Avatars 2009

Adding personality and recognizable signature to Lithium-Powered communities.

Teamwork

Hands-On

Art Direction: David Gómez-Rosado
Illustrator: Jared Cunningham

Lithium Technologies, Inc. had a small issue: As a “white-label” forum platform service, it offered little personality to be transpired through their product after cloaking by their customer’s own branding. A set of personality traits were developed in their User Interface Library: Buttons, layout, menus, etc... that could provide that underlying common DNA. Among them, a dramatic change in the pre-defined avatar collections.

For additional differentiation, avatars followed a cinematic 16:9 proportion ratio, rather than the standard square seen everywhere else.