Wayfinding Services LLC
Chief Executive Officer, Founder
Michael
Ignaffo
To get a job done correctly, it helps to begin with the correct instrument. The more important the job, the more important the choice of resources you enlist for it. When it comes to branding and brand-authentic digital assets (particularly websites), gr! Design is a confident recommendation. The gr! Design team is comprised of experts, and when the work comes back, it does so convincingly. If you have a need for branding, rebranding, or on-brand website development, let the gr! Design team translate your valuable notions into concrete, impactful assets. Shout out to David and Federico!
Collaborator
I first came to know David when interviewing him for the position of Director of User Experience for Ask.com. In short order, it was apparent that he was the ideal candidate. From his resume, his pedigree – with senior design roles at the likes of Nike and Microsoft and a leadership role at IconMedialab – and the scope of his experience, both geographically and product type-wise, were hard to match. During the interview process, at which time I was assessing him against other potential candidates, he shined. His commercial successes to that point spoke to his creativity and visual talent, business savvy, use of user-centered process to innovate, brand understanding, ability to work at a gulpingly fast pace, cross-functional influencing skills, and team leadership abilities. I had come to know him better on a personal level while he was progressing at Ask.com, where he was quickly elevated to VP. He is passionate and ambitious and at the same time sensitive to the needs and desires of others. David is a great find, and I recommend him highly.
Manager
David was excellent at Ask.com. He built a tremendous creative team that continues to deliver. I am very thankful to him for the work he did for us.
Direct Report
David is an individual of unique talent & vision. I've seen him inspire and educate other to find & promote User Experience solutions in five countries. For David, it is not simply a vocation but, a passion. In a business where is it easy to take path of least resistance, David puts himself in the place of the end-user and finds creative solutions that are well-reasoned, intuitive and cutting-edge. He is always willing to walk though scenarios, or listen to other ideas. With him you don’t just get someone who will make pretty pictures or find you UX solutions. You get a person who will explain to you why a particular solution was chosen, why others were not, and look at the long-term UX business solutions. In a business (software) where too many people look out for number one, David has always shown integrity and honesty. It was a pleasure to work with him.
Manager
David is an outstanding design leader. He has unbridled passion for design in all its forms, and possesses the skills needed to create highly innovative products. He is a strong team builder, quickly nurturing and motivating people with an energetic style. His wide range of experience with blue chip brands and products including Nike, Microsoft and Ask.com give him a unique perspective on how design can drive business goals in organizations. David inspires people across many different disciplines, and is a pleasure to work with.
Contractor
I had the opportunity to work with David for a pitch for Paramount Comedy Spain. David is a bold, energetic and extremely professional person. His committing to his work is total and wholesome, and he is always in pursue of the best and most adequate proposal. His experience gives him a high level of understanding of mostly any design problem while having a keen eye on detail and not leaving anything to chance. His approach is holistic and he deals with projects like they were his own. Personally he has always been receptive and open to new ideas. He lets people do their best, and hires the best ones. Working with David, both as a colleague and a client, is always an experience you want to repeat.
Direct Report
David is unequivocally one of the most admirable and inspiring people I've worked with. His leadership manifests itself in many ways: keeping business and customer goals solidly balanced, nurturing and directing multiple skill sets and temperaments, and delivering detailed and innovative design. There's no business I can think of that would not benefit from his contribution.
Direct Report
David was very driven and dedicated to building a team at Ask. He brought fresh design insight and ideas to the team, and was a pleasure to be around and gain inspiration from.
Direct Report
I have had the opportunity to know David Gómez-Rosado through Iconmedialab, and it has been, without a doubt, a great experience professionally. I would define him as a well-balanced, well-rounded professional, capable of generating creative flow as well as capturing and directing it to achieve an incredible end result. David is motivated and motivating, inspired and inspiring; very few times have I found a person in my professional life so capabale of covering all aspects of direction, be it organisational or structural, that a creative sphere involves. In summary, when under the direction of David Gómez-Rosado, one feels that something really extraordinary can be developed.
Collaborator
It is with great pleasure that I recommend David; I had the opportunity to work with David while he was the UX Manager at Ask.com. An excellent leader and mentor, David grew the UX team from a group of 3 designers suffering from high attrition to a cohesive group of 12 designers - possibly the most motivated group in the company. On the creative side, David's ideas were always fresh and out of the box - but he's also receptive to and open for feedback. David brings diverse experience and unique talent, that made a real differernce in each one of the projects we collaborated on. Whether it's a product architecture map, hand made sketch or high resolution mock, David always delivered on time with the highest results. As a manager, David has a unique ability to recruit talent and to then train and motivate designers.
Collaborator
David is a rare individual with whom I've been able to have meaningful discussions about the art and science of craftsmanship in the context of delivering world class software. While I was an engineer on the Windows Live team David provided critical user experience leadership and direction, both in-person and through a Human Interface Guidelines web and print publication, for the functionality, look and feel of a broad scope of Windows Live resources that our team worked to implement. I would feel fortunate and grateful to have that kind of clarity on any future project and would value working with David again.
Collaborator
David has been an excellent colleague and mentor at Microsoft and Ask.com. At both companies, we worked together on several projects, from component-based shared controls to internal tools for managing images. David is friendly and responsible and I welcome the opportunity to work with him again!
Direct Report
I consider the period that I’ve worked for and with David to be the one were I fully understood and committed myself to Design. In all my years as a professional I never knew someone more passionate, dedicated and educated to the art and also to the business of Communication. David’s view of a project is always accompanied by a meticulous attention to detail and a contagious passion that makes you believe that there is no such thing as a “project that is not that important”. As a colleague he opened my vision on Design and its ramifications and impressed me with is undeniable driven to learn. And as a boss, he taught me never to settle on the average while helping me believe in my own abilities far beyond my own beliefs. It was definitely a turning point for me and David is with no doubt and extremely valuable asset for any company or project.
Client
David is a professional who has high skills.
In his work as a experience designer is remarkable their creative abilities and technical management of tools and concepts of desing.
In her work as leader of projects demonstrates high management planning tools, initiative, ability to anticipate and very good interpersonal relationships.
David is an excellent candidates for leadership positions.
Peer
David is an inspirational leader and an innovative designer. He has incredible energy and drive and the self-confidence to take on large cross-team problems. Much of his success comes from his ability to work well with and inspire the respect of artists, executives, and engineers. I enthusiastically recommend him.
Peer
I've known David for over 14 years- and got the chance to collaborate again most recently as business colleagues at Microsoft. I've found David highly competent and very thorough in his approach and process. He's a talented designer, open minded manager, and will hit the ground running in any size organization.
Peer
David (Daveed) is one of the most passionate and forward-thinking people I've ever had the privilege to work with. He is an exceptional manager with the rare ability to bring out the best in those that work for him through his creative energy and vision fused with an acute sense of detail and style.
Direct Report
I have known David for the better part of fourteen years, and I can say his is truly a rare individual. It is rare to find a designer who is the "complete package" who can shift easily between management, business, and design -- David excels at all three (and more). I have seen him create several design teams from scratch who were not only productive, but happy and loyal. I have seen him build businesses from the ground up. Finally, and perhaps foremost, I have seen him delve into the most minute aspects of design out of both curiosity and a quest for perfection, and knock out amazing work. Amongst my colleges, the depth and breadth of David's skills are unmatched. However, I'm sure after you meet David, the main word that will pop up will be "passionate." David truly cares for his work, and cares for his people. He has the drive and guts to tackle big, v.1 projects that often get mired in indecision and internal politics, and create something great. By any standard that is a rare talent.
Direct Report
I worked with Dahveed about 2 years in Microsoft's Windows Live group. The team he led was responsible for laying out the UI frameworks and guidelines for all Windows Live products including Hotmail, Messenger, Spaces and Live search. Dahveed, with his close attention to details and inspirational designer personality, was the best design manager I knew so far, from whom I learned and got inspired a lot. Later he moved on to the Ask.com. And his design outcome of Ask.com UI made us proud that we once worked with him.
Direct Report
Dahveed is a brilliant designer and mentor with the experience to funnel it to building a team, inspiring user experience design, and most of all, supporting business priorities. I have personally found his mentorship to be invaluable, and have been challenged by his advocacy for innovation and cross-company collaboration. Dahveed is the best you can find and his passion for design is simply contagious.
Direct Report
David's capabilities in the field of user experience and design are are out of question. It's his ability to take the best out of the professionals he manages what I appreciate the most. David injected dynamism in our team, we gained confidence and did a better work under his guidance. He was capable of dealing with many issues at a time, paying plenty of attention to a disperse and diverse team of professionals. As I grow and get more experienced I happen to value more and more what he did at IconMedialab back then. I hope we have future chances of working together.
Peer
David has the foresight and vision that sets him apart from other senior design executives. His passion is infectious, his vision is inspiring and his hands-on design work is of the highest caliber - a rare combination. In my experience, people want to work with and for David, he creates a working environment and team ethic that is fun, purposeful, challenging and a delight which is reflected in his design work.
Direct Report
David "Dahveed" Gomez- Rosado is an inspirational leader to anyone entrenched in the User Experience world and perhaps the most motivating team leader a group of creative professionals could have. An eye for creativity, exceptional attention to detail, and appreciation for careful craftsmanship serve to support and underscore the efforts of his team. It's a preternatural quality in the Bay Area, really. David's leadership is based on principles of "best practices" which will not only shape the thinking of a design team, but an entire organization. He is ideally suited to the role of being the backbone of a team and managing people passionate about shaping cohesive product-oriented UI design as well as creative/art direction mixed brimming with signature style. I have never witnessed a bigger proponent for solid and sound UX design. Humble, smart, and a visionary. It has been an immense pleasure to work with such a rockstar professional.
Collaborator
During my time as a colleague of David's, and since that time as professional acquaintances, David has consistently impressed me with his skill, insight and intense drive to produce quality, innovative interface work. He is an excellent manager, a tireless thinker, and a fantastic bridge builder. He is adept at building consensus around compelling user experience solutions between disparate and multifaceted business groups in a company, and equally great at building creative, productive, and cohesive design teams. David is a guaranteed star on any team and I recommend him highly.
Manager
David has been a great asset to Ask.com. By contributing his deep experience in the UX discipline, he helped me and other leaders at Ask conceptualize and drive key products to completion while navigating through all manner of dependencies and complexities. He also built a legacy of talented designers, UX processes, and standards of quality that will benefit us long into the future. Recently, David was key in the re-imagination of Dictionary.com, leading a creative team that gave shape to, evangelized, and ultimately executed my vision of a completely new user experience. I would count on David's expertise anytime, anywhere.
Collaborator
Dahveed's attention to detail, enthusiasm for excellence and cool mentoring vibe makes him the one of the best boss I've had the chance to work with in my career. Dahveed also has a positive and contagious work ethics, all in the best possible meaning of the word. I feed off Dahveed's creative energy and I can confidently say that he is a great role model for creative people such a myself.
Direct Report
David is a very creative and tallented designer and also a high inspirational boss. When we worked together, he was always opened to new ideas and willing to innovate with new and exciting solutions to our customers problems
Direct Report
David is an incredibly creative and talented designer who brings his best to every project he tackles. I had the benefit of working for David at Microsoft on the Windows Live initial development work. I found his leadership direct and focused and his attitude always positive. His ability to solve for large design problems and provide clear solutions was a key to our overall success. I would highly recommend David for any large scale design initiatives, he is truly a pleasure to work with!
Client
Desde el momento que contratamos los servicios de Lobe Multimedia la relación profesional fué simplemente perfecta. David captó desde el primer momento lo que nuestra empresa realmente necesitaba y lo implementó de una forma rápida y eficaz. También hizo sus aportaciones al proyectos con ideas propias que nos parecieron muy acertadas y a tener en cuenta dada su gran experiencia con las nuevas tecnologías en todos los campos que el domina. Recomendé a Lobe Multimedia a varias empresas para estas tareas y también quedaron muy satisfechas. Es un gran profesional que sabe escuchar al cliente y a la vez aportar mucho.
Manager
I've worked with David for over a year on an almost weekly basis in our Leadership Training for Microsoft employees. He demonstrated exceptional interpersonal awareness, influence, communication, confidence and leadership and was voted by his 35 MSFT peers as the highest award for achievement. Because of his success, I asked him back as a peer mentor to coach and facilitate another team. He is well liked and respected and I highly recommend him for any position.
Direct Report
David is a brilliant designer and an excellent mentor. He puts a great deal of effort into guiding his team members to do their best and giving them the greatest opportunities to create and implement their work. David excels at being able to communicate his vast knowledge of design and user experience with detail and an in-depth understanding to his clients in order to create excellent and exciting interfaces for software and the web. David is always up to date with the latest news in design, information architecture, usability, and technology. David is a joy to work with and brings a passion for his work and life to everything he does.
Direct Report
David is one of the most enthusiastic and energetic person I have ever worked with in my career. I have known him as not only a talented, accomplished designer, but also a natural leader. He has a talent and quality to translate creative drive into real problem solving solutions. David offers a fresh perspective and creative approach to projects. It is a real pleasure to work with David.
Manager
David is a top-notch designer who consistently delivered great projects at Ark Studios. Clients loved his creative solutions and comprehensive approach. In my view, David excels at resolving issues at multiple levels in his work.These range from business goals to brand expression and overall experience. David has a knack for bringing these critical elements together into an organic whole and regularly exceeded our client's expectations in the process.
Contractor
David was great to work with on a project that spanned several programs within the CDC. He worked hard to create and promote his work and the work of others within and outside of his organization. He has an great eye for detail and incredible enthusiasm for his work. It would be a pleasure to work with him again.
Manager
David was a great asset for the company. His talent and skills are extraordinary. He has a great ability to understand your needs and the vision to present the perfect solution. He was able to transform the image of the company and give us that special 'something' we needed. His work was a true source of inspiration and motivation for everyone at the company.
Direct Report
David is singular, arriving at Nike in a comet of visionary excitement and manic, feverish workaholism. He's all vision & crazy talent. David, ever caffeinated, brought delight and purpose to a young and unseasoned department, with strong, brilliant opinions borne of an almost unparalleled gift of intuition and of his considerable hard-earned experience. I love David!
Manager
Dahveed is a smart and driven employee. His creative skills has transformed very many 'napkin drawings' to 'masterpieces'. He not only has the creative acumen but the technical understanding to blend technology with his creativity & deliver the right solution. It was a delight working with Dahveed
Client
Universitat Oberta de Catalunya (UOC)
PhD. Professor Estudis d'Informàtica, Multimèdia i Telecomunicació (EIMT).
Ferran
Giménez Prado
The work that Gómez-Rosado has generated for our academic activity is of great quality, the necessary level for our rigorous selection of pedagogical material... That is why we count on his experience in an official manner on the courses we provide.
Client
Gómez-Rosado not only has provided us with agreat quality of consultant work, but has also become ‘one of us’ during the process: Working and contributing as if the best interest for our company were genuinely the best for him as well. We recommend his highly personalized services to whomever needs to improve its own corporate image.
Client
Help from Gómez-Rosado represents the difference between getting skepticism or enthusiasm by our own clients. He has allowed us to communicate our business plan with confidence.
Client
Gómez-Rosado ha resuelto todas nuestras necesidades de una manera eficiente, agradable y personalizada. Siempre han estado disponibles cuando los hemos necesitado y han resuelto con seguridad cualquier problema propuesto. Es un placer trabajar con ellos. No es ninguna sorpresa que los hayamos contratado en tres ocasiones consecutivas para renovar nuestra presencia en el Web.
Client
Agradecemos el trabajo creativo que habéis hecho para Galicán, nuestra imagen ha subido en calidad y así ha sido percibido por nuestro público. La publicidad se ha mandado a distintos puntos de Europa y nos están felicitando por el diseño. Además estaremos en contacto con vosotros para futuros trabajos, como la casa rural Galicán que estamos construyendo y que inauguraremos próximamente.
Client
Estoy muy satisfecho con la identidad corporativa con la que Gómez-Rosado nos ha 'vestido'. Además de que pienso que nos ayuda a destacar en el mercado, he comprobado que el equipo de G´´omez-Rosado ha invertido tanta pasión en su desarrollo, como si fuesen parte de la familia Comunycarse.
Client
David has a remarkable sense of what has to be done for a project and is capable of producing high standard level of work to deliver it on time. He is intuitive and precise at the same time. His expertise has been valuable for us. A real pleasure working with him.
Client
Gómez-Rosado built for us a multilingual content management system with which we are extremely happy. Right from the start he quickly adapted his method of work to our own rhythm. We recommend his services to any company that wishes to show their products in the internet.
Client
La gente de Gómez-Rosado dio una presencia unificada a nuestra compañía durante sus inicios, proveyéndonos con una línea coherente de interfaz y marca para nuestros productos, nuestra imagen, nuestro marketing, y nuestra presencia Web. Todos estos servicios resultaron de gran utilidad a la hora de introducirnos en el mercado con una proyección de solidez, calidad y confianza.
Manager
La dirección de Gómez-Rosado nos ayudó tremendamente en cohesionar nuestra diversa oferta de productos y servicios bajo una sola identidad... Ayudó al mercado a reconocernos, y lo que es más importante, a reconocernos a nosotros mismos. Las directrices de su diseño de interfaz aplicado a todos nuestros productos software, siguen aún siendo de gran ayuda mucho tiempo después de su colaboración"