StumbleUpon needed to reconnect with 18-24 demographics. I spearheaded a new brand voice & visual experience to appeal and increase their onboarding and loyalty. Test after test, each new initiative outperformed the existing one (Landing pages, newsletters, microsites, etc). These efforts were aligned to the new Mission Statement and Brand Architecture I helped lead.
Art Direction of this infographic by the guys at http://crokestudio.com
Art Direction of this design by http://andrewrado.com
Art Direction of this design by http://andrewrado.com
Art Direction of this design by http://andrewrado.com
Art Direction of this design by http://andrewrado.com
Art Direction of this design by http://andrewrado.com
Art Direction of this design by http://andrewrado.com
